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Partner Relationship Management Market Trends
Faulkner, Jan 2003, Pages: 7
Partner Relationship Management (PRM) tools enable today’s enterprises to optimize their indirect sales channels performance. Although still evolving, the PRM market continues to demonstrate impressively strong growth. As enterprises look to increase the effectiveness of their partner channels, expenditures for PRM packaged software alone are expected to exceed $500 million in 2003, with the market expected to grow at more than a 70 percent rate over the next two years. This report discusses the performance of the PRM leaders and the key trends impacting this expanding market.
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