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Health and Wellness in Saudi Arabia

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    Report

  • 62 Pages
  • November 2023
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2903466
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN SAUDI ARABIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Traditional Arabic coffee sets high expectations for coffee health benefits
  • Despite seeing a decline, natural continues to lead health and wellness hot drinks, as consumers understand the claim’s benefits
  • As a result of awareness of potential side effects of caffeine overconsumption, no caffeine records growth in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
  • Healthy consumption habits are important, especially for the younger generation, with more health claims expected in both tea and coffee
  • Natural also set to see strongest performance in health and wellness hot drinks over the forecast period, as consumers avoid overprocessed drinks
  • No allergens one to watch as consumers are looking more carefully at labels, and producers are responding
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SAUDI ARABIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Government’s emphasis on health and sports positively affects energy boosting and low/no sugar soft drinks
  • With concerns about overprocessing, natural leads health and wellness soft drinks in 2022
  • Good source of antioxidants records growth, boosted by demand for good source of antioxidants bottled water
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trend will continue to support the growth of better for you and fortified/functional soft drinks
  • Natural also the most promising in health and wellness soft drinks to 2027, with further opportunities for natural bottled water
  • Immune support to grow as it is positioned as being beneficial to health
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SAUDI ARABIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of healthier snacks grow in Saudi Arabia, given health problems and clearer nutritional labels
  • Despite seeing a decline, natural holds first place within health and wellness snacks in 2022, due to the focus on health through diet
  • Demand for a strong metabolism and heart health drive interest in good source of omega 3s snacks
PROSPECTS AND OPPORTUNITIES
  • Sales of health and wellness variants of snacks will continue to grow due to higher awareness and government policy
  • Concerns about health, animal welfare, and the environment set to drive vegan to see the strongest performance in health and wellness snacks
  • Rising awareness of the link between diet and health means energy boosting will be one to watch
CATEGORY DATA
  • Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SAUDI ARABIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Organic dairy products and alternatives are favoured, with developments seen in 2022
  • Good source of minerals leads health and wellness dairy products and alternatives in 2022, as dairy products are often fortified with vitamins and minerals
  • Vegetarian records growth within health and wellness dairy products and alternatives for both health and ethical reasons
PROSPECTS AND OPPORTUNITIES
  • Healthier options set to influence overall dairy products and alternatives
  • Good source of vitamins likely to show promise due to greater consumer knowledge and new launches
  • Lactose free set to benefit from consumer base expanding to those without lactose intolerance
CATEGORY DATA
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SAUDI ARABIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • With rising understanding of the link between diet and health, organic soup and natural honey see growth
  • Natural holds first place within health and wellness cooking ingredients and meals in 2022, as such products are considered good for health
  • Plant-based records growth within health and wellness cooking ingredients and meals as more people follow a vegetarian or vegan diet
PROSPECTS AND OPPORTUNITIES
  • Potential for further measures to ensure a healthy population, with domestic companies likely to drive claims in Saudi Arabia, aligned with Vision 2030
  • Natural also most promising in health and wellness cooking ingredients and meals to 2027, driven by natural honey, which is said to strengthen the immune system
  • Keto to watch out for during the forecast period as consumers follow specific diets
CATEGORY DATA
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SAUDI ARABIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising health awareness amongst consumers triggers new product developments
  • With a desire for better overall health, 2022 sees high fibre in the lead in health and wellness staple foods
  • As the consumer base grows, dairy free records growth within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • Oats are preferred for breakfast amongst those adopting a healthy lifestyle
  • High fibre also set to see strongest performance in health and wellness staple foods over the forecast period, as consumers look for digestive health
  • Good source of omega 3s will be one to watch as consumers look to boost their metabolism
CATEGORY DATA
  • Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027