U.S. Mobile Market Intelligence consolidates extensive consumer survey data and competitive intelligence with an expansive number of forecasts into one convenient, desk-top resource covering all the key market segments.
It is a critical tool in crafting product, service, and marketing strategies and applies Parks Associates expertise in emerging consumer technologies to the mobile phone industry.
An indispensable guide to the mobile phone market, this report contains:
- Consumer survey results revealing who uses mobile phones, what new services they want, and how much they are willing to pay.
- Operator level forecasts of subscribers by technology, handset purchases, and segmented revenues.
- Competitive intelligence and comparisons of the top player’s operating and financial performance.
- Analysis of the latest market trends in services, equipment, and consumer demand.
“If you do business in the US mobile phone industry, then this is a resource you need to understand what consumers want, who is providing it to them, which players are thriving and which players are struggling just to survive,”
“The market is extremely tough these days and there is tremendous uncertainty over the new phones, features, and services that are now available. U.S. Mobile Market Intelligence is a critical tool in crafting product, service, and marketing strategies in such a dynamic environment.”
<P>1.0 Executive Summary<BR>2.0 The Mobile Phone User<BR> 2.1 Demographic Profile of Mobile Phone Users<BR> 2.1.1 Age<BR> 2.1.2 Race<BR> 2.1.3 Income<BR> 2.1.4 Sex<BR> 2.1.5 Marital Status<BR> 2.1.6 Education<BR> 2.1.7 Household Statistics<BR> 2.2 Usage Patterns<BR> 2.2.1 Minutes of Use<BR> 2.2.2 Monthly Spend<BR> 2.2.3 Mobile vs. Fixed Lines<BR> 2.3 Mobile Phone Users and Cross-Ownership<BR> 2.3.1 PDA<BR> 2.3.2 Computer: Desktop, Laptop, and Home Network<BR> 2.3.3 MP3 Player<BR> 2.3.4 Digital Camera<BR> 2.3.5 Game Console<BR> 2.3.6 Internet Access<BR> 2.4 Demand for Mobile Data Services<BR> 2.4.1 Internet Services<BR> 2.4.2 Home-Network Services<BR> 2.4.3 Smartphone vs. Traditional Handsets</P><BR><P>3.0 The U.S. Mobile Phone Market<BR> 3.1 Subscribers<BR> 3.1.1 Geographical Distribution<BR> 3.1.2 Historical/Forecasted Growth<BR> 3.1.3 Operator Market Share<BR> 3.2 Revenues<BR> 3.2.1 Composition<BR> 3.2.2 Historical/Forecasted Growth<BR> 3.2.3 Operator Market Share<BR> 3.3 Usage<BR> 3.4 Technologies<BR> 3.4.1 Analogue<BR> 3.4.2 TDMA<BR> 3.4.3 GSM/GPRS/EDGE<BR> 3.4.4 CDMA/CDMA2000<BR> 3.4.5 iDEN<BR> 3.4.6 Historical/Forecasted Growth<BR> 3.5 Handsets<BR> 3.5.1 Analysis of Available Phones<BR> 3.5.2 Historical/Forecasted Growth<BR> 3.5.3 Vendor Market Share</P><BR><P>4.0 Network Operators<BR> 4.1 Overview of Players<BR> 4.2 Verizon Wireless<BR> 4.3 Cingular<BR> 4.4 AT&T Wireless<BR> 4.5 Sprint PCS<BR> 4.6 Nextel<BR> 4.7 T-Mobile<BR> 4.8 Comparison of Operating Performance<BR> 4.9 Comparison of Financial Performance</P><BR><P>5.0 Handset Vendors<BR> 5.1 Overview of Players<BR> 5.2 Nokia<BR> 5.3 Motorola<BR> 5.4 Sony Ericsson<BR> 5.5 Samsung<BR> 5.6 Siemens<BR> 5.7 LG Electronics<BR> 5.8 Smaller Players<BR> 5.8.1 Palm<BR> 5.8.2 Handspring<BR> 5.8.3 Danger<BR> 5.8.4 Kyocera<BR> 5.9 Operating Software<BR> 5.9.1 Symbian<BR> 5.9.2 Microsoft: Smartphone and Pocket PC<BR> 5.9.3 Palm OS</P><BR><P>6.0 Conclusions</P><BR><P>7.0 Appendix<BR> 7.1 Total Market Forecasts<BR> 7.2 Operator Forecasts<BR> 7.2.1 Verizon Wireless<BR> 7.2.2 Cingular<BR> 7.2.3 AT&T Wireless<BR> 7.2.4 Sprint PCS<BR> 7.2.5 Nextel<BR> 7.2.6 T-Mobile<BR> <BR>Figures <BR>Figures in Section 1.0<BR>Total Mobile Phone Subscribers in the United States (1997-2007)</P><BR><P>Figures in Section 2.0<BR>Demographic Profile of Mobile Phone Users<BR>Trends in Usage and Monthly Spending (1997-2007)<BR>Cross-Ownership: Mobile Phones & Other Devices/Services<BR>Consumer Demand for Select Mobile Data Services<BR>Consumer Demand for Smartphones/PDA Hybrids</P><BR><P>Figures in Section 3.0<BR>Total Mobile Phone Subscribers, by Operator (1997-2007)<BR>Quarterly Net Additions (Q499-Q103)<BR>Mobile Phone Penetration, by State (2002)<BR>Total Market Revenues, by Category (1997-2007)<BR>Total Market Revenues, by Operator (1997-2007)<BR>Quarterly ARPU (Q499-Q103)<BR>Total Market Subscribers by Technology (1997-2007)<BR>Handset Market (1997-2007)<BR>Handset Vendor Market Share</P><BR><P>Figures in Section 4.0<BR>Operator Market Share of Subscribers, (1997-2007) </P><BR><P>Financial & Operating Performance<BR> - Verizon Wireless<BR> - Cingular<BR> - AT&T Wireless<BR> - Sprint PCS<BR> - Nextel<BR> - T-Mobile<BR>Comparison of Operator Market Performance<BR> - Churn<BR> - MOU<BR> - Revenue per Minute<BR>Quarterly Net Additions, by Operator (Q499-Q103)<BR>Quarterly ARPU, by Operator (Q499-Q103)<BR>Comparison of Operator Financial Performance (Total & per Subscriber)<BR> - CAPEX<BR> - Handset Subsidies<BR> - Cash Margins<BR> - Sales, General & Administrative<BR> - Cost of Service<BR> - Debt<BR> - Depreciation and Amortization<BR>Historical Share Price</P><BR><P>Figures in Section 5.0<BR>Current Mobile Phones Available<BR>Domestic Handset Sales, by Vendor<BR>Revenue per Handset Sold, by Vendor <BR> <BR></P>