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U.S. Mobile Market Intelligence 2003
Parks Associates, Aug 2003
U.S. Mobile Market Intelligence consolidates extensive consumer survey data and competitive intelligence with an expansive number of forecasts into one convenient, desk-top resource covering all the key market segments.
It is a critical tool in crafting product, service, and marketing strategies and applies Parks Associates expertise in emerging consumer technologies to the mobile phone industry.
An indispensable guide to the mobile phone market, this report contains:
- Consumer survey results revealing who uses mobile phones, what new services they want, and how much they are willing to pay.
- Operator level forecasts of subscribers by technology, handset purchases, and segmented revenues.
- Competitive intelligence and comparisons of the top player’s operating and financial performance.
- Analysis of the latest market trends in services, equipment, and consumer demand.
“If you do business in the US mobile phone industry, then this is a resource you need to understand what consumers want, who is providing it to them, which players are thriving and which players are struggling just to survive,”
“The market is extremely tough these days and there is tremendous uncertainty over the new phones, features, and services that are now available. U.S. Mobile Market Intelligence is a critical tool in crafting product, service, and marketing strategies in such a dynamic environment.”
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