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Marketing the Digital Vision: Defining Early-Market Segments for Emerging Residential Technologies
Parks Associates, Sep 2002, Pages: 56
Key consumer segments will lead the early market charge in adopting broadband-related services, residential gateway solutions, and home networks.
This report, a compendium of Parks Associates' consumer research, identifies the four critical consumer segments in this space, providing key demographic data and analyzing and predicting how home networking solutions - including home management, data applications, and multimedia solutions - will find their way into these households.
Published 4Q, 2002
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