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Viewing report
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Consumers and Technology: A Qualitative Assessment - Technology Purchases in Uncertain Times
Parks Associates, Jan 2002
Parks Associates designed these focus groups to gauge consumer reaction and opinion to many of the new products and services available for the home and small business.
We hosted two groups - consumers aged 60 and older and consumers aged 18-24 - on September 13, 2001. The results of these two groups are the main body of this analysis.
Parks Associates had already planned a series of focus groups prior to September 11, 2001, to gauge consumer reaction and opinion to many of the new products and services available for the home and small business. The analysis from these groups is more important now because of those events. We hosted two of the groups - the respondents aged 60 and older and those aged 18-24 - on September 13, 2001, only two days after the tragic events on the East Coast. The results of these two groups are the main body of this analysis.
These groups were centered on the topics of:
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Recent and desired purchases of electronics for the home
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Ownership and use of home computers
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Interest in Internet access on new devices
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Communications services for the home
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Entertainment and
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How electronic products and systems are perceived as enhancements to home lifestyles.
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