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Viewing report
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Consumer Interest in Mobile Data Services
Parks Associates, Jan 2003
While many wireless telephony providers such as Sprint, Verizon, and AT& T have rolled out mobile data services to their subscriber base, the take-rate to date has been somewhat disappointing.
As with most emerging markets, many players fail to understand the needs of the consumer prior to developing product and pricing strategies.
Consumer Interest in Mobile Data Services provides a detailed analysis of consumer awareness and interest in various mobile data services, as well as the pricing and packaging strategies most likely to impact adoption.
This 4Q 2002 study includes primary consumer data generated from a weighted survey of almost 6,000 Internet households.
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