Research and Markets


Printer Friendly

Printed from http://www.researchandmarkets.com/reports/29351


In-Car Navigation Devices and Systems Report


Description: In-car navigation systems are no longer the stuff of James Bond gadget fan dreams, nor do they remain the sole preserve of luxury car driving technology enthusiasts. In-car navigation devices and systems are now within the reach of even the tightest of auto accessory budgets. In-car navigation systems make flipping through acres of maps and enforced service station stops a thing of the past and eliminate the potentially hazardous problem of map reading while driving. Navigation devices and systems are becoming increasingly available in a plethora of formats ranging from in-built devices to PDA based applications, Pocket PC and mobile phone subscription based services. Are in-car navigation systems a must-have for the modern traveller or an unwarranted and unnecessary expense? Are navigation system users taking advantage of navigation system enabled cars or do they specifically purchase navigation systems separately? What are the most common types of navigation device currently in use? Do in-car navigation systems fail to meet or exceed driver expectation? Navigation devices and system availability is currently at a premium across a diverse range of platforms including in-built car systems, PDA based applications, Pocket PC and mobile phone subscription IP based services. We see then, that the car navigation market is rich in its diversity of available solutions all of which address and meet the needs of very different target markets and price conscious wallets. This study was conducted online from 20th March to 21st April 2003 using a stratified sample of 304 respondents selected from the Metrinomics Online Expert Panel of 11,000 plus members. The report comes replete with a handy glossary of navigation related terms and detailed market and technology overviews of the respective technologies for better market orientation.


Contents:

Contents


Key Findings - 4
i. Users - 5
Car and Navigation Ownership - 5
In-Built Navigation Systems: Decisive in Car Purchase Decision Making Process? - 5
Frequency of Use - 5
Performance Satisfaction Levels - 5
Navigation Re-Purchase and Recommendation Likelihood - 6
ii. Non-Users - 6


Introduction - 7
Survey Structure and Objectives - 7
Respondent Demographic Profile - 8
Gender - 8
Employment Status - 8
Management Level - 8
Geographic Distribution - 9
Internet Usage - 9
Survey Procedure - 10
i. Navigation Users - 10
ii. Navigation Non-Users - 10


Results
1.1 Car Ownership - 11
1.2 Navigation Ownership - 11
1.3 Type of Navigation Owned - 11
1.4 Navigation Manufacturer - 12
1.5 Type of Car Owned - 12
1.6 Navigation Fitted as Standard? - 12
1.7 In-Built Navigation System Presence: Decisive to Car Purchase? - 13
1.8 Navigation Usage - 13


2.0 Navigation User Expectation and Satisfaction Levels - 14
Traffic Flow Information - 14
Road Diversion Information - 14
Speed of Response - 14
Accuracy - 14
Reliability - 14
Usability - 14
Visual Information Quality - 14
Audio Information Quality - 15
Value for Money - 15


2.1 Overall Navigation Satisfaction Level - 16
2.2 Navigation Re-Purchase Likelihood - 16
2.3 Navigation Recommendation Likelihood - 16


3.0 Navigation Non-Users Results - 17
3.1 Intended Navigation Usage - 17
3.2 Type of Navigation Preferred - 17
3.3 How much would you be willing to spend? - 18
3.4 Purchase Likelihood within the next 12 Months? - 18


Appendix


Navigation: A Market Snapshot - 20
The Infomobility Revolution - 22
What is GPS? - 24
Galileo: Europe's GPS Alternative - 27
Glossary of Navigation Related Terms - 28


Metrinomics
Profile - 31
Contact - 31


Contact - 39




Ordering: Order Online - visit http://www.researchandmarkets.com/reports/29351

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.


Research and Markets Page 1 of 2
Printed 14/02/2012 07:08:08
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.
Product Name:
In-Car Navigation Devices and Systems Report
Web Address:
http://www.researchandmarkets.com/reports/29351
Office Code:
OC8IHINLSNNSS

Report formats
Please enter the quantity of the report format you require.

Format Quantity Price
Electronic €250.00



Contact information
Please enter all the information below in BLOCK CAPITALS.

First Name:   Last Name:  
Email Address:
Job Title:
Organisation:
Address:
City:
Postal/Zip Code:
Country:
Phone Number:
Fax Number:


Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
Research and Markets Page 2 of 2
Printed 14/02/2012 07:08:08

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

 Pay by Credit Card:
American Express
Diners Club
Master Card
Visa
Cardholder's Name:
Cardholder's Signature:
Expiry Date: /
Card Number:
CVV Security Code:
Issue Date: /   (Diners Club only)


 Pay by Check:
Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.


 Pay by Wire Transfer:
Please transfer funds to:

Account number: 83313083
Sort code: 98-53-30
Swift code: ULSBIE2D
IBAN number: IE78ULSB98533083313083
Bank Address: Ulster Bank,
27-35 Main St,
Blackrock,
Co. Dublin,
Ireland.
If you have a Marketing Code please enter it below:
Marketing Code:


Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)