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Fast Food Restaurants in Shanghai - 2003 Edition
China Knowledge Press
In year 2000, Shanghai’s GDP per capita was US$4180, among the highest in China’s fast growing economy. With the increasing affluence of consumers, there is greater demand for new and innovative products and services. The fast-food industry is experiencing high growth rates, with sales of RMB 12.7 billion, an increase of 15.9% compared to 1999. Fast-food chain restaurants accounted for 16.5% of the restaurant market. Western fast-food companies are catering to local tastes, while some Chinese-style fast-food companies are taking on companies like KFC and McDonald with Western fast food menus. The competition will become fiercer as more companies enter the market. Some important Chinese style fast-food companies in Shanghai are YongHe King, NewAsia, Malan Noodle, Jixiang Wonton, and Lihua. The following will be covered in detail:  Structure of the fast-food market  The impact of the entry to W To  Outlook for the future  Policies and regulations  Market supply and demand analysis  Introduction of important fast-food companies
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