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FusionBranding: How To Forge Your Brand For The Future

  • ID: 29438
  • Region: Global
  • 390 pages
  • Fusion Brand
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FusionBranding: How To Forge Your Brand For The Future by brand futurist Nick Wreden, MA, MS represents a fresh look at branding imperatives, especially for companies involved in selling to other businesses.

These imperatives include customer equity, operational excellence and accountability. Core principles of FusionBranding, based on the fact that customers - not companies - define brands, are illustrated with numerous case studies.

Each chapter also includes a "FutureView," which looks at branding in 2005 and beyond, "Takeaways," in-depth questions that can help readers apply FusionBranding principles, and "Resources" that feature books and Web sites about FusionBranding principles.

Finally, key vendors are listed.

FusionBranding has powerful tools to transform your branding strategies!
- Takeaways - End-of-chapter questions to generate insights optimized for your brand.
- Resources - Roadmaps to the latest branding books and online resources.
- Visuals - At-a-glance overviews of trends and comparative tactics.

Build a perpetual brand that customers will embrace!

Department store magnate John Wanamaker once famously said,"Half READ MORE >

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