Bundled Services: Analysis and Forecasts

Parks Associates, December 2004

This report incorporates both historical and 2004 consumer data concerning the growing market for bundled services.

The report provides insight into which service combinations currently work for consumers and focuses on future consumer demand for new products and services.

“Cost savings are definitely a powerful lure for bundled services, but service
providers can also increase adoption by providing additional services to the
bundle, For this
service model to succeed, service providers have to offer value on both
fronts, through pricing and by incorporating advanced services such as online
entertainment options.”

1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions

2.0 Overview of the Market for Bundled Services
2.1 Overview
2.2 Bundled Service Market Adoption

3.0 Bundled Service Providers
3.1 Overview
3.2 Cable MSOs
3.3 Telecommunication Service Providers

4.0 Forecast
4.1 Internet Households
4.2 Bundled Services
4.2.1 Scenario A: Conservative
4.2.2 Scenario B: Aggressive
4.2.3 The Impact of Cost on Subscriber Uptake

5.0 Implications
Bundled Services: Analysis and Forecasts

Resource Book
Section I: Profile of Bundled Service Subscribers
Section II: Bundled Service Subscribers: Technology Adoption
Section III: Bundled Service High Intenders
Section IV: Video Provider Profiles
Charter
Comcast
Cox Communications, Inc.
DirecTV
EchoStar
Time Warner Cable
Section V: Telecommunication Provider Profiles
BellSouth
CenturyTel
EarthLink
Qwest
SBC
Sprint
SureWest
Verizon

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