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Pharmaceutical Anti-Counterfeiting Strategies
Business Insights, March 2005


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Pharmaceutical Anti-Counterfeiting Strategies: Protecting profits through operational security, new technologies and industry partnerships is a new report which provides a detailed analysis of actionable product protection strategies drawing heavily from case studies and a survey of industry leaders.

Unlike other reports on counterfeit drugs that only tackle the issue of anti-counterfeiting technology, this report also covers essential strategies involving internal organization, supply chain management, and cooperation with national and international agencies, giving you a complete guide to a full anti-counterfeiting strategy.

Key features of this report include:

Case studies illustrating cutting edge anti-counterfeiting practices, including the use of RFID technology, partnering with governments and educating the public.
Risk assessment of counterfeiting in the US and five major European countries.
An examination of key opinions of leading pharmaceutical executives and trends in counterfeiting from now until 2010, split by company type.

Three reasons to purchase this report today:

1.Protect your profits by devising a comprehensive anti-counterfeiting strategy using cost-effective and actionable information on best-practices in
anti-counterfeiting.

2.Assess the counterfeiting risk posed to pharmaceutical products and processes in the next 5 years with an analysis of the thoughts and views of 179 pharmaceutical industry executives.

3.Benchmark the strategies of key industry leaders including Pfizer and Johnson & Johnson and assess how they are protecting their revenues from counterfeiting opportunists.





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