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2004 Complete Skateboarding study
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Description: |
The Skateboarder report reflects data collected from surveys conducted during the summer of 2004. Charts ranking favored brands for each hardgoods and softgoods item studied are followed by data tables showing percentage of response by total sample gender, age and frequency of participation. The report includes participation patterns demographics and cross over sport participation; brand preferences, average amount paid, frequency of purchase, influences and other behaviors. Comparative analysis and trending comments are also included with each of the ‘top brands’ charts.
The brand preferences charts rank the top eight to twelve brands of decks, trucks, wheels, helmets, T-shirts, jeans, casual shorts, skate shoes, sandals, backpacks and sunglasses compiled from results of top-of-mind responses. The ‘top brands’ section is followed by average prices paid for each item, number purchased per year, frequency of shopping, and types of stores where apparel and hardgoods are purchased. The influences charts rank the top 10 reasons for making a purchase; how they learn about new brands and what they typically do online.
GENDER, AGE AND PARTICIPATION PROFILE
Participation
This section outlines the demographic profile of the 2004 Skateboarder in graphs and charts that show gender, age and participation patterns charts followed by data tables covering these topics:
Skateboarding Participation by Age Group
Length of Time Skateboarding by Gender
Favorite Place to Skateboard
Cross over Sport Participation Across Gender and Age Groups
Each of the charts include trend analysis points.
HARDGOODS BRAND PREFERENCES AND PURCHASING BEHAVIORS
Number of Skateboards Owned and Purchasing Behaviors
Number of skateboards owned and where last purchase was made are shown in charts by gender and age; detailed data tables follow each of the charts.
Where Decks, Trucks, Wheels, Helmets and Waxes are Purchased, Frequency of Purchase and Average Price Paid
Sections for each of the hardgoods items studied include one chart ranking the top 10 to 12 favored brands by total sample, one chart for frequency of purchase and another for average price paid by gender and age. Each of the charts includes trend analysis points.
SOFTGOODS BRAND PREFERENCES AND PURCHASING BEHAVIOR
The first section of this portion of the 2004 Skateboarding report answers the following questions and presents the data from respondents to the study in charts by gender and age and includes data tables with percentages of responses by total sample, gender, age and frequency of participation.
Do the sports you participate in influence your clothing purchases?
What are the influences on your clothing purchases?
How do you find out about new apparel brands?
Where do you usually purchase clothes, shoes and accessories?
Top Skate Shoe Brands
Top eleven brands ranked by percentage of total sample response. Trend analysis points compare this year to previous years plus gender and age comparisons.
Top T-shirt Brands
Top ten brands ranked by percentage of total sample response. Trend analysis points compare this year to previous years plus gender and age comparisons.
Top Jeans Brands
Top ten brands ranked by percentage of total sample response. Trend analysis points compare this year to previous years plus gender and age comparisons.
Top Shorts Brands
Top ten brands ranked by percentage of total sample response. Trend analysis points compare this year to previous years plus gender and age comparisons.
Top Sandals Brands
Top nine brands ranked by percentage of total sample response. Trend analysis points compare this year to previous years plus gender and age comparisons.
Top Sunglasses Brands
Top eight brands ranked by percentage of total sample response. Trend analysis points compare this year to previous years plus gender and age comparisons.
Average Price Paid for Apparel/Softgoods: T-shirts, Jeans, Skate Shoes, Sandals, Board Shorts, Backpacks, Sunglasses and Watches
Chart shows average price paid by male and female respondents and overall price average, monthly total spent on self and monthly total spent on clothes and shoes. Trend analysis points compare this year to previous years plus gender and age comparisons.
Number of Items Purchased Annually
Charts shows an estimate of number of T-shirts, Jeans, Skate Shoes, Sandals, Shorts, Sunglasses, and Watches are purchased by males and females ages 12 to 15, 16 to 20 and 21 and older.
OTHER PURCHASE-RELATED BEHAVIOR
What They Typically Do Online
The top twelve various online activities of skateboarders by total sample response.
Magazine Subscriptions
The top 12 most popular magazines to which the respondents subscribe listed in a chart with total percentage of response. |
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