Contents:

Background Objectives Sample and Methodology Key Learnings Commitment to Being Health Active Importance of Healthy Eating Selecting Foods for Healthy Reasons Healthy Eating Choice vs. Need Amount of Exercise Healthiness of Diet Satisfaction with Eating Habits Plans to Change Diet Control over Health Drivers of Healthy Eating Reason for Choosing Healthy Foods and Beverages Passing on Healthier Eating Habits Making the “Food as Medicine” Connection Health and Weight Management Current State of Health—Overall Health Doctor’s Visits Personal Health Problems Personal Health Concerns Weight Management Type of Diet Followed High Protein/Low Carbohydrate Diets Vegetarian Eating Improve Taste of Low Fat Benefits of Eating Healthy Physical, Emotional and Cosmetic Benefits Performance Enhancement Benefits Food Choices Importance of Taste Positive vs. negative Nutrition Eating Healthy Choosing Nutrition Foods Eaten Less Often Foods Eaten More Often to Reduce Risk of Disease Dietary Nutrients Consumed More Often Beverage Use Food Product Use Importance of Fresh Importance of Supplements, Fortified Foods Nutritional Knowledge Reason for Learning More About Nutrition Health and Nutrition Knowledge Awareness of Health/Nutrition Topics Expert Advice Awareness of GMO’s and Biotechnology Interest in Learning More Most Useful Sources of Nutritional Information Package Labeling and New Brand Influences Importance of Labeling When Shopping Importance of Label Statements When Shopping Brand Preferences Drivers of Brand Choice Food Processing Issues/Organic Products Food Safety and Technology Concerns Environmental Concerns Benefits of GMO’s Organic Use Organic Benefits Meal Preparation and Shopping Occasions Meals Eaten at Home and Away From Home Meal Occasions Difficult to Eat Healthfully Food Shopping Behavior HealthFocus Motivational Segments and Benefit Platforms Define Your Target The HealthFocus Segments Know Your Target Manager Sub-Segments HealthFocus Benefit Platforms Demographic Data Tables Other Data Tables Questionnaire with 2003 Total Percentage Responses