2004 Market Guide To Oceania: Attitudes and Actions Towards Health and Nutrition Choices
Irwin Broh & Associates, January 2004, Pages: 480
Oceania 2004 Market Guide
Australia and Indonesia
The 2004 Market Guide to Oceania is mandatory reading for marketers targeting Oceania shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition. The report gives you never before available hard data on consumer’s choices, together with the insights and understandings necessary for good planning and decision-making. It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making.
The 2004 Market Guide to Oceania includes two reports. Each report contains detailed information on the consumer market for health and nutrition in Australia and Indonesia. The Australia report contains trend data for 2000 and 2003. The reports are organized and formatted alike, for easy comparison between countries by the reader.
Each report contains detailed data on shoppers’ attitudes and behavior toward health and nutrition choices, their dietary priorities, motivations, health concerns and problems, nutrition awareness and more. This report can teach you effective ways to position products and communications.
Each report profiles shoppers in their respective country: all shoppers, men and women, age groups, income groups, and other consumer subgroups. Some international data compares the countries within that region to each other.
Background
Objectives
Sample and Methodology
Key Learnings
Commitment to Being Health Active
Importance of Healthy Eating
Selecting Foods for Healthy Reasons
Healthy Eating Choice vs. Need
Amount of Exercise
Healthiness of Diet
Satisfaction With Eating Habits
Plans to Change Diet
Control over Health
Drivers of Healthy Eating
Reason for Choosing Healthy Foods and Beverages
Passing on Healthier Eating Habits
Making the “Food as Medicine” Connection
Health and Weight Management
Current State of Health—Overall Health
Doctor’s Visits
Personal Health Problems
Personal Health Concerns
Weight Management
Type of Diet Followed
High Protein/Low Carbohydrate Diets
Vegetarian Eating
Improve Taste of Low Fat
Benefits of Eating Healthy
Physical, Emotional and Cosmetic Benefits
Performance Enhancement Benefits
Food Choices
Importance of Taste
Positive vs. negative Nutrition
Eating Healthy
Choosing Nutrition
Foods Eaten Less Often
Foods Eaten More Often to Reduce Risk of Disease
Dietary Nutrients Consumed More Often
Beverage Use
Food Product Use
Importance of Fresh
Importance of Supplements, Fortified Foods
Nutritional Knowledge
Reason for Learning More About Nutrition
Health and Nutrition Knowledge
Awareness of Health/Nutrition Topics
Expert Advice
Awareness of GMO’s and Biotechnology
Interest In Learning More
Most Useful Sources of Nutritional Information
Package Labeling and New Brand Influences
Importance of Labeling When Shopping
Importance of Label Statements When Shopping
Brand Preferences
Drivers of Brand Choice
Food Processing Issues/Organic Products
Food Safety and Technology Concerns
Environmental Concerns
Benefits of GMO’s
Organic Use
Organic Benefits
Meal Preparation and Shopping Occasions
Meals Eaten at Home and Away From Home
Meal Occasions Difficult to Eat Healthfully
Food Shopping Behavior
HealthFocus Motivational Segments and Benefit Platforms
Define Your Target
The HealthFocus Segments
Know Your Target
Manager Sub-Segments
HealthFocus Benefit Platforms
Demographic Data Tables
Other Data Tables
Questionnaire with 2003 Total Percent
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
