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2004 Market Guide To Southern Europe: Attitudes and Actions Towards Health and Nutrition Choices

  • ID: 296336
  • Report
  • January 2004
  • Region: Europe, Greece, Italy, Portugal, Spain
  • 960 pages
  • Irwin Broh & Associates
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The 2004 Market Guide to Southern Europe is mandatory reading for marketers targeting Southern European shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.

It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the healers, investors, managers, and other consumer segments that make up each market. New approaches can be learned for positioning products and communications. Each country report is identical as far as the data covered and format, allowing for easy, comparative analysis.

The 2004 Market Guide to Southern Europe includes four reports. Each report contains detailed information on the consumer market for health and nutrition in Greece, Italy, Portugal, or Spain. The reports are organized and formatted alike, for easy comparison between countries by the reader.

Each report contains detailed data on shoppers’ attitudes and behavior toward health and nutrition choices, their dietary priorities, motivations, health concerns and problems, nutrition awareness and more. Each report profiles shoppers in their respective country: all shoppers, men and women, age groups, income groups, and other consumer subgroups.

Note: Product cover images may vary from those shown
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Sample and Methodology

Key Learnings

Commitment to Being Health Active
Importance of Healthy Eating
Selecting Foods for Healthy Reasons
Healthy Eating Choice vs. Need
Amount of Exercise
Healthiness of Diet
Satisfaction With Eating Habits
Plans to Change Diet
Control over Health

Drivers of Healthy Eating
Reason for Choosing Healthy Foods and Beverages
Passing on Healthier Eating Habits
Making the “Food as Medicine” Connection

Health and Weight Management
Current State of Health—Overall Health
Doctor’s Visits
Personal Health Problems
Personal Health Concerns
Weight Management
Type of Diet Followed
High Protein/Low Carbohydrate Diets
Vegetarian Eating
Improve Taste of Low Fat

Benefits of Eating Healthy
Physical, Emotional and Cosmetic Benefits
Performance Enhancement Benefits

Food Choices
Importance of Taste
Positive vs. negative Nutrition
Eating Healthy
Choosing Nutrition
Foods Eaten Less Often
Foods Eaten More Often to Reduce Risk of Disease
Dietary Nutrients Consumed More Often
Beverage Use
Food Product Use
Importance of Fresh
Importance of Supplements, Fortified Foods

Nutritional Knowledge
Reason for Learning More About Nutrition
Health and Nutrition Knowledge
Awareness of Health/Nutrition Topics
Expert Advice
Awareness of GMO’s and Biotechnology
Interest In Learning More
Most Useful Sources of Nutritional Information

Package Labeling and New Brand Influences
Importance of Labeling When Shopping
Importance of Label Statements When Shopping
Brand Preferences
Drivers of Brand Choice

Food Processing Issues/Organic Products
Food Safety and Technology Concerns
Environmental Concerns
Benefits of GMO’s
Organic Use
Organic Benefits

Meal Preparation and Shopping Occasions
Meals Eaten at Home and Away From Home
Meal Occasions Difficult to Eat Healthfully
Food Shopping Behavior

HealthFocus Motivational Segments and Benefit Platforms
Define Your Target
The HealthFocus Segments
Know Your Target
Manager Sub-Segments
HealthFocus Benefit Platforms

Demographic Data Tables

Other Data Tables

Questionnaire with 2003 Total Percent

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown