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Chocolate Confectionery in Greece
Euromonitor International, Dec 2011, Pages: 60
A key trend in chocolate confectionery towards the end of the review period was demand among consumers for products that are suitable for sharing as a result of which mini-fun size products increased in popularity. For example, in tablets and countlines, mini-fun size products proved very popular, especially among mothers who place them in their children’s lunch boxes. Many consumers have also begun to opt for mini-fun size variants of their favourite products as a result of increased health...
The Chocolate Confectionery in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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