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Chocolate Confectionery in Portugal
Euromonitor International, Dec 2011, Pages: 58
The recession plus the health and wellness trend will continue to squeeze manufacturers’ revenues and profit margins in chocolate confectionery in 2011. Value-for-money is the key consumer priority. Branded manufacturers see growing competition from private label products and intense price competition between leading branded labels, mainly through extensive “special offer” campaigns. Furthermore, volume sales will decline by 1% due to consumers’ dual efforts to reduce both grocery shopping...
The Chocolate Confectionery in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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