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Frozen Processed Food in Greece
Euromonitor International, Dec 2011, Pages: 62
Demand for frozen processed food together with consumer attitudes has been affected by the economic crisis in 2011. Greek consumers have become much more price motivated and promotion driven. In addition, due to the trend of health and wellness consumers continued to look for products with health and wellness benefits in frozen processed food. Furthermore, demand for domestic products and brands also increased towards the end of the review period as consumers opted to support domestic products.
The Frozen Processed Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Frozen Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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