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Ice Cream In Germany
Euromonitor International, Nov 2011, Pages: 71
Premium products remain a big trend in the ice cream category, especially in terms of quality. A growing proportion of consumers want to indulge them when they buy ice cream and enjoy a special addition such as pieces of cake or extra chocolate chips in their ice cream. Other important trends include natural attributes, which effectively means fewer preservatives, as well as regional aspects, manifested through an interest in the provenance of the products.
The Ice Cream in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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