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Ice Cream in Greece
Euromonitor International, Dec 2011, Pages: 59
The recession is taking its toll in ice cream, as consumers reduce spending on indulgence products. Despite numerous new product launches and high temperatures, ice cream sales are expected to display a decline in both volume and value terms, for both packaged and artisanal products. The decline in tourism as well as the fact that many outlets that serve or sell ice cream are closing within the context of the recession has had a huge impact on sales in both the retail and foodservice channels.
The Ice Cream in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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