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Ice Cream In Thailand
Euromonitor International, Dec 2011, Pages: 66
Ice cream shows many activities in 2011 as Unilever Thai Holdings Ltd and Nestlé (Thailand) Ltd find ways to provide healthy and innovative ice cream to add to their product offerings, whilst Chomthana Co Ltd, the owner of Cremo, tries to make the products available as conveniently as possible. Leading companies like Unilever have invested aggressively in product innovation, advertisements and marketing campaigns to stimulate consumption as consumers regain their confidence in spending.
The Ice Cream in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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