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Laundry Care in Norway

Euromonitor International, July 2011, Pages: 27


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Laundry care grew strongly in 2010 following a tougher year in 2009. There are certain factors that have been important in generating the strong sales. First, the refill products in laundry detergents have been particularly successful. Lilleborg reports that it has sold more than a million refill packs for Omo liquid detergent. The refill products were introduced in 2008 and a key factor in the growth is that they are environmentally-friendly and have thus saved the environment from more than...

The Laundry Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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