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Noodles in Greece
Euromonitor International, Dec 2011, Pages: 53
The downturn in the Greek economy has resulted in major cutbacks for the average consumer. Overall spending decreased and, in terms of packaged food, demand shifted towards staples and/or volume-orientated purchases. Noodles is a product that stands out as being an exotic type of food, which is at odds with the recessionary climate and consumers’ need for cheap and familiar tastes. In addition, at €1 per 85g portion, noodles are considered “premium” and expensive items.
The Noodles in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Noodles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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