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Oils And Fats In Germany
Euromonitor International, Nov 2011, Pages: 65
Health is the most important trend impacting the oils and fats category in 2011. This can be seen in the growth of functional spreadable oils and fats. Generally full fat products are set to decline more than the light products. Other trends are affecting individual categories within oils and fats. In butter, for example, “exotic” tastes like salt or new packaging formats are playing an important role as it makes a simple product more special.
The Oils and Fats in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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