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Oils and Fats in Greece


Description: As over the review period, 2010 has been characterised by increasing consumer preference for traditional and healthy types of oils and fats. In this context, products that contain olive oil, such as margarine with olive oil, butter with olive oil, as well as organic margarine and extra virgin olive oil are in the spotlight. At the same time, the economic crisis is leading to a shift towards cheaper unbranded, artisanal products. It is worth noting that branded/packaged olive oil accounts for...

The Oils and Fats in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Oils and Fats in Greece
Euromonitor International
October 2010
List of Contents and Tables
Executive Summary
Packaged Food Benefits From Economic Downturn
Declining Disposable Incomes, Tax Hikes, Drop in Tourist Influx
Artisanal Products Drive Sales
Supermarkets Continue To Drive Sales
A Gloomy Future
Key Trends and Developments
Price Wars Shape Greek Staple Food Products
Private Label Products: A Future Growth Driver
Back-to-the-roots: Local Flavours in the Spotlight
Cocooning: Stay-at-home Trend Triggers New Consumption Patterns
Foodservice and Retail Severely Hit by Decline in Tourism
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/stapes - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Creta Farm SA
Strategic Direction
Key Facts
Summary 2 Creta Farm SA: Key Facts
Summary 3 Creta Farm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Fage SA
Strategic Direction
Key Facts
Summary 4 Fage SA: Key Facts
Summary 5 Fage SA: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 6 Fage SA: Competitive Position 2009
Flavour Factory Hellas Ltd
Strategic Direction
Key Facts
Summary 7 Flavour Factory Ltd: Key Facts
Company Background
Production
Competitive Positioning
Jiotis SA
Strategic Direction
Key Facts
Summary 8 Jotis SA: Key Facts
Company Background
Production
Summary 9 Jotis SA: Production Statistics 2009
Competitive Positioning
Summary 10 Jotis SA: Competitive Position 2009
Kallimanis Sa, G
Strategic Direction
Key Facts
Summary 11 Kallimanis SA: Key Facts
Summary 12 Kallimanis SA: Operational Indicators
Company Background
Production
Summary 13 Kallimanis SA: Production Statistics 2009
Competitive Positioning
Kikizas Melissa Sa, A
Strategic Direction
Key Facts
Summary 14 A Kikizas Melissa SA: Key Facts
Summary 15 A Kikizas Melissa SA: Operational Indicators
Company Background
Production
Competitive Positioning
Mevgal Macedonian Milk Industry SA
Strategic Direction
Key Facts
Summary 16 Mevgal Macedonian Milk Industry SA: Key Facts
Summary 17 Mevgal Macedonian Milk Industry SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Mevgal Macedonian Milk Industry SA: Competitive Position 2009
Olympos SA
Strategic Direction
Key Facts
Summary 19 Olympos SA: Key Facts
Company Background
Production
Summary 20 Olympos SA: Production Statistics 2009
Competitive Positioning
Summary 21 Olympos SA: Competitive Position 2009
Vivartia SA
Strategic Direction
Key Facts
Summary 22 Vivartia SA: Key Facts
Summary 23 Vivartia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Vivartia SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Oils and Fats by Category: Volume 2005-2010
Table 50 Sales of Oils and Fats by Category: Value 2005-2010
Table 51 Sales of Oils and Fats by Category: % Volume Growth 2005-2010
Table 52 Sales of Oils and Fats by Category: % Value Growth 2005-2010
Table 53 Vegetable and Seed Oil by Type: % Value Breakdown 2005-2010
Table 54 Oils and Fats Company Shares 2005-2009
Table 55 Oils and Fats Brand Shares 2006-2009
Table 56 Sales of Oils and Fats by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Oils and Fats by Category: Volume 2010-2015
Table 58 Forecast Sales of Oils and Fats by Category: Value 2010-2015
Table 59 Forecast Sales of Oils and Fats by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Oils and Fats by Category: % Value Growth 2010-2015




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