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Oils and Fats in Portugal
Euromonitor International, Nov 2011, Pages: 57
The oils and fats category in Portugal is close to saturation and the level of consumption is more or less stable. However, with the start of the economic crisis, people started to cook at home more, rather than eat out. The health and wellness trend boosted sales of healthier products. While value growth was supported by the consumer preference for better quality and value-added brands, for many consumers price remains among the most important factors impacting the purchasing decision in oils...
The Oils and Fats in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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