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Oils And Fats In Spain
Euromonitor International, Dec 2011, Pages: 71
In a context of rising significance of price as a purchasing decision factor for consumers, oils and fats experienced in 2011 a price adjustment by branded players, which attempted to safeguard their volume figures. With this move, branded companies entered a price war without any qualms, and managed to stop the rise of private label. The reduction in the price of raw materials also contributed to this decrease in prices.
The Oils and Fats in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Oils and Fats market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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