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Pasta in Greece
Euromonitor International, Dec 2011, Pages: 56
Pasta is one of the cornerstones of food for Greek households, based on the cost and durability of the product. This is a product which is used extensively, and up until recently there was just one type of pasta (dried) available in the market. There is growing demand for premium types of pasta, including sophisticated pasta varieties such as organic and whole grain, as well as flavoured pasta.
The Pasta in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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