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Pasta In Norway

Euromonitor International, Oct 2011, Pages: 62


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Although pasta is a small product category in value sales compared to other foods product categories it is on the other hand very popular and has been growing strongly throughout the review period. The health trend is clearly present in pasta too where consumers have shifted their preference from standard pasta to whole wheat pasta and a pasta high in fibre. Barilla, distributed by Rieber & Søn ASA, with its Integrali series, is immensely popular in Norway. Whole wheat and high fibre pasta is...

The Pasta in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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