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Pasta in Portugal
Euromonitor International, Nov 2011, Pages: 58
As Portugal remained immersed in a deep economic recession in 2010/11, disposable income levels remained low. As a result, Portuguese consumers continued to show a preference for eating at home and cheaper products and, as such, pasta remained popular. Over the later years of the review period, a consumer migration towards cheaper pasta products was observed, with many switching to private label products. However, Portuguese consumers continued to show a preference for both rice and potatoes...
The Pasta in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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