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Pasta In Sweden
Euromonitor International, Jan 2012, Pages: 58
Economic improvements in Sweden and the general trend towards natural and healthy foods continued to bolster demand for premium pasta products in 2011. Initially, the premium segment was mainly represented by relatively niche brands imported from smaller Italian producers. Towards the end of the review period, however, leading players in the pasta category moved to capitalise on this trend by launching their own premium variants. Barilla Sverige, for instance, launched the La Collezione range,...
The Pasta in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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