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Pasta In Thailand
Euromonitor International, Jan 2012, Pages: 58
Due to the increasing number of Italian restaurants in Thailand, Thai consumers are becoming more familiar with Italian dishes such as pasta and pizza. This has helped to drive demand for Italian cuisine at home and thus to boost demand for pasta. Nevertheless, above-the-line marketing remained negligible in 2011 and consumption of pasta remained limited to consumers in urban locations.
The Pasta in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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