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Pasta In Turkey
Euromonitor International, Dec 2011, Pages: 56
Consumers started pay more attention to the price of pasta after the financial crisis, assuming the quality of the products do not differ so much. This trend still seems to be valid among consumers, forcing companies to decrease their prices to attract consumers. Lower unit prices will stimulate sales in 2011 and result in growth, after a decline in the previous two years. However, pasta is a fairly mature product in Turkey, with per capita consumption standing at 5.8kg per person in 2011, so...
The Pasta in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pasta market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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