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Ready Meals In Australia
Euromonitor International, Sep 2011, Pages: 65
Health and wellness was an increasing driver in ready meals over 2011. Health and wellness has gone mainstream as producers focus on sodium and fat reduction. The Coles Lite private label frozen ready meal range, launched in 2010, is 97% fat free and has only 236mg of sodium per 100g, while McCain’s also relaunched its frozen Pizza Single range with 40% less sodium over the review period. The influence of health and wellness on regular frozen ready meals was such that within that category,...
The Ready Meals in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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