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Ready Meals In Austria
Euromonitor International, Dec 2011, Pages: 55
Austrian consumers are looking for healthy, convenient food. As the convenience trend persists, value and volume sales of ready meals continue to increase; sales are expected to increase by 3% and 2%, respectively to reach €277 million and 39,900 tonnes in 2011. However, health concerns have also started to become stronger – not only for reasons of necessity of overweight consumers, but also for health-conscious consumers who care for healthy ingredients and even sustainable processes.
The Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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