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Ready Meals in Colombia
Euromonitor International, Jan 2012, Pages: 53
Currently Colombians compare ready meals versus a traditional home-made food in price terms, threatening its development along with a strong perception that products prepared at home are more nutritive. This is also the main restraint for the expansion of such products amongst low-income consumers. However, the sector has plenty of room for the introduction of new flavours and the development of healthier products targeted at affluent young consumers that seek convenience and easiness.
The Ready Meals in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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