Ready Meals in Germany

Euromonitor International, February 2013, Pages: 66

Cookery programmes on German television, radio broadcasts and cookery schools continued to promote the use of fresh ingredients when cooking and consumers’ culinary skills are becoming increasingly sophisticated. The increased competition from home cooked meals has taken its toll on ready meals in Germany.

Euromonitor International's Ready Meals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN GERMANY
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2007-2012
Table 2 Sales of Ready Meals by Category: Value 2007-2012
Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
Table 8 Ready Meals Company Shares 2008-2012
Table 9 Ready Meals Brand Shares 2009-2012
Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017
Bofrost Dienstleistungs GmbH & Co Kg in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Bofrost Dienstleistungs GmbH & Co KG: Key Facts
Summary 2 Bofrost Dienstleistungs GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Dr August Oetker Nahrungsmittel Kg in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 3 Dr August Oetker Nahrungsmittel KG: Key Facts
Summary 4 Dr August Oetker Nahrungsmittel KG: Operational Indicators
Company Background
Production
Summary 5 Dr August Oetker Nahrungsmittel KG: Production Statistics 2012
Competitive Positioning
Summary 6 Dr August Oetker Nahrungsmittel KG: Competitive Position 2012
Kraft Foods Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 7 Kraft Foods Deutschland GmbH: Key Facts
Summary 8 Kraft Foods Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 9 Kraft Foods Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 10 Kraft Foods Deutschland GmbH: Competitive Position 2012
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 11 Unilever Deutschland GmbH: Key Facts
Summary 12 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 13 Unilever Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 14 Unilever Deutschland GmbH: Competitive Position 2012
Executive Summary
2012 Benefits From Rising Consumer Confidence and Higher Unit Prices
Locally Sourced Packaged Food Gains in Popularity
Multinationals and Private Label Battle for Market Share
Internet Retailing Yet To Be Developed
Future Prospects Divided by Grim Population Projections
Key Trends and Developments
Economic Slowdown Has Little Impact on Sales of Packaged Food
Health and Environmental Concerns Drive Demand for Regional Food
Internet Retailing Continues To Witness Reluctant Acceptance
New Private Label Strategy Causes Worries
Demographic Changes Cause Obstacles and Opportunities
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Meal Solutions by Category: Volume 2007-2012
Table 30 Sales of Meal Solutions by Category: Value 2007-2012
Table 31 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 32 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 33 Company Shares of Meal Solutions 2008-2012
Table 34 Brand Shares of Meal Solutions 2009-2012
Table 35 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 40 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 43 Company Shares of Nutrition/Staples 2008-2012
Table 44 Brand Shares of Nutrition/Staples 2009-2012
Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 49 Sales of Packaged Food by Category: Volume 2007-2012
Table 50 Sales of Packaged Food by Category: Value 2007-2012
Table 51 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 52 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 53 GBO Shares of Packaged Food 2008-2012
Table 54 NBO Shares of Packaged Food 2008-2012
Table 55 NBO Brand Shares of Packaged Food 2009-2012
Table 56 Penetration of Private Label by Category 2007-2012
Table 57 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 58 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 59 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 15 Research Sources

Convenience remained key trend for packaged food
The key trend in Germany continued to be the one towards ready meals that are quick and easy to prepare. Due to German demographics moving away from the traditional family towards an increasing number of singleperson households, single-portion products were on the rise. Snacks were increasingly consumed on the go or at work, saving time for extremely busy, stressed consumers.

Companies Mentioned Include:
- Nestlé SA
- Unilever Group
- Ferrero SpA
- Kraft Foods Inc
- Barilla Holding SpA
- Campina BV, Zuivelcoöperatie
- Storck KG, August
- Mars Inc
- Oetker-Gruppe
- Danone, Groupe
- Bofrost Dienstleistungs GmbH & Co KG
- Molkerei Alois Müller GmbH & Co KG
- Bongrain SA
- Wrigley Jr Co, William
- Ritter GmbH & Co KG, Alfred
- Haribo GmbH & Co KG
- Harry-Brot GmbH
- Campina GmbH
- Nordmilch eG
- Chocoladefabriken Lindt & Sprüngli AG
- Unibel SA
- Intersnack Knabber-Gebäck GmbH
- Griesson de Beukelaer GmbH & Co KG
- Zott GmbH & Co
- Barry Callebaut Group
- Wagner Tiefkühlprodukte GmbH
- Lorenz Bahlsen Snack-World GmbH & Co KG Germany
- Zimbo Fleisch & Wurstwaren GmbH
- Bahlsen GmbH & Co KG
- Ehrmann AG
- Hochland Reich, Summer & Co
- Campbell Soup Co
- Conditorei Coppenrath & Wiese GmbH & Co KG
- Müller Brot GmbH & Co KG
- Kühne KG, Carl
- Hero AG
- Hochwald Nahrungsmittel-Werke GmbH
- Fuchs Gewürze GmbH & Co
- Karwendel-Werke Huber GmbH
- Hipp GmbH & Co Vertrieb KG
- Arla Foods Amba
- Dutch Dairy Manufacturers
- Humana Milchunion eG
- Birkel/3 Glocken Teigwaren GmbH
- Bonduelle Groupe SA
- Kuchenmeister GmbH
- Kellogg Co
- Katjes Fassin GmbH & Co KG
- Bauer KG, J
- Krüger GmbH & Co KG
- Irish Dairy Board (An Bord Bainne)
- Eismann Tiefkühl-Heimservice GmbH & Co KG
- Heinrich Nölke GmbH & Co KG
- Heinz Co, HJ
- Royal Numico NV
- Galbani SpA, Egidio
- Nut Co, The
- Frosta AG
- Meica Ammerlandische Fleischwarenfabrik Fritz Meinen GmbH & Co
- McCain Foods Ltd
- Böklunder Plumrose GmbH & Co KG
- Vivil A Müller GmbH & Co KG
- Hengstenberg GmbH & Co, Richard
- Zentis Beteiligungs GmbH
- Theo Müller GmbH & Co KG
- Procter & Gamble Co, The
- Frischli Milchwerke GmbH
- Meggle GmbH
- Cereal Partners Worldwide
- Círio Del Monte Group
- Hansa Milch Meckenburg Holstein eG
- Brandt Zwieback-Schokoladen GmbH & Co KG
- Walter Rau Lebensmittelwerke GmbH & Co KG
- Langnese-Iglo GmbH
- Lofthouse of Fleetwood Ltd
- Dr Oetker Nahrungsmittel KG Germany
- Masterfoods GmbH
- Milupa GmbH & Co KG
- Molkerei Alois Müller GmbH & Co KG
- Lorenz Bahlsen Snack-World GmbH & Co KG Germany
- Perfetti Van Melle Group
- Theodor Kattus GmbH
- Unilever Bestfoods Deutschland GmbH
- Grupo Ebro Puleva
- Südzucker AG
- Kamps AG
- Storck GmbH & Co KG
- Stollwerck AG
- Wessanen NV, Koninklijke
- Schwartauer Werke GmbH & Co
- Mövenpick Holding AG
- Friesland Coberco Dairy Foods Holding NV
- Onken GmbH

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