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Ready Meals In Germany
Euromonitor International, Dec 2011, Pages: 76
Consumer demand for ready meals that are natural, with few or no additives, has risen in 2011. However, the convenience factor remains paramount, with consumers demanding quick and easy preparation. The demand for natural products which offer a high level of convenience emphasises the fact that the current wishes of the consumer and the reality regarding food products contradict each other. This has created an extra challenge for manufacturers.
The Ready Meals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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