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Ready Meals in Greece
Euromonitor International, Dec 2011, Pages: 61
Worsening of the Greek economic climate at the end of the review period had a generally negative effect on consumers who opted to save money and avoid unnecessary expenditure. This, on one hand, has driven consumers away from foodservice and towards packaged food as desire to cook at home has increased. However, on the other hand, consumers have returned to cooking from “scratch” in many cases rather than turning to products in ready meals. With regard to demand for products in ready meals,...
The Ready Meals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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