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Ready Meals in Portugal
Euromonitor International, Oct 2011, Pages: 61
Weak demand is expected as consumer budget concerns affect the ready meals category in 2011 and volume sales remain stable. Nevertheless products within the ready meals category are a good alternative for people who want to eat at home without spending a lot of time preparing meals. It is for this reason that some categories, in which items are chosen for the quality of the products, such as chilled ready meals, are still seeing strong growth.
The Ready Meals in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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