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Ready Meals In Thailand
Euromonitor International, Jan 2012, Pages: 70
Strong economic growth in Thailand, fuelled by low interest rates, massive capital inflow and regional economic prosperity, is the main reason behind rising consumer incomes. In addition, greater competition between manufacturers in terms of marketing and promotional activities also played a role in boosting the category. Furthermore, the popularity of ready meals also increased due to increasingly busy lifestyles, prompting consumers to seek time-saving meal solutions. All these factors drove...
The Ready Meals in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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