Ready Meals in Turkey

Euromonitor International, April 2013, Pages: 60

Because Turkey is a fast developing country, the employment rate is increasing, leaving consumers with busier lifestyles. Many people are therefore starting to look for convenient and quick food solutions, making ready meals a great opportunity for manufacturers.

Euromonitor International's Ready Meals in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN TURKEY
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2007-2012
Table 2 Sales of Ready Meals by Category: Value 2007-2012
Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
Table 8 Ready Meals Company Shares 2008-2012
Table 9 Ready Meals Brand Shares 2009-2012
Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017
Yildiz Holding As in Packaged Food (turkey)
Strategic Direction
Key Facts
Summary 1 Yildiz Holding AS: Key Facts
Summary 2 Yildiz Holding AS: Operational Indicators
Company Background
Production
Summary 3 Yildiz Holding AS: Production Statistics 2012
Competitive Positioning
Summary 4 Yildiz Holding AS: Competitive Position 2012
Executive Summary
Packaged Food Records Positive Volume and Value Growth
Growth Stimulated by New Product Developments
Artisanal Products Continue To Lead Sales
Supermarkets/hypermarkets and Discounters Gain Share From Independent Small Grocers
Packaged Food Expected To Register Positive Constant Value Growth
Key Trends and Developments
Improved Economic Conditions Fuel Growth Within Packaged Food
Young Population and Rapid Urbanisation Are Important Factors for Growth
Private Label Brands Record Stronger Growth
the "stay-in" Trend Continues Among Consumers
Average Unit Prices Within Packaged Food Increase
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Meal Solutions by Category: Volume 2007-2012
Table 30 Sales of Meal Solutions by Category: Value 2007-2012
Table 31 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 32 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 33 Company Shares of Meal Solutions 2008-2012
Table 34 Brand Shares of Meal Solutions 2009-2012
Table 35 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 40 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 43 Company Shares of Nutrition/Staples 2008-2012
Table 44 Brand Shares of Nutrition/Staples 2009-2012
Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 49 Sales of Packaged Food by Category: Volume 2007-2012
Table 50 Sales of Packaged Food by Category: Value 2007-2012
Table 51 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 52 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 53 GBO Shares of Packaged Food 2008-2012
Table 54 NBO Shares of Packaged Food 2008-2012
Table 55 NBO Brand Shares of Packaged Food 2009-2012
Table 56 Penetration of Private Label by Category 2007-2012
Table 57 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 58 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 59 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources

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