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Soup in Colombia
Euromonitor International, Jan 2012, Pages: 54
The aggressive challenge proposed by soup manufacturers – encouraging consumers to use soups as a base for more elaborated dishes – pushes sales on a cross-selling strategy. In addition, the increasing number of women in the labour force is driving the consumption for healthy but quicker lunch and dinner options for families. This is helping dehydrated soups to continue to see good growth because of its versatility in making several different types of meals in different portion sizes.
The Soup in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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