Due to increasing education levels and urbanisation, health and wellness awareness among consumers has been increasing in Turkey. The only products available in the country were dehydrated soup and instant soup. Although practical and easy-to-make food is becoming increasingly popular, consumers used to regard soup products as unhealthy due to the belief that these products contain unhealthy additives, which led to negative value growth rates at the beginning of the review period.
The Soup in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup, UHT Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SOUP IN TURKEY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Soup by Category: Volume 2010-2015
Table 2 Sales of Soup by Category: Value 2010-2015