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Spreads in Belgium

  • ID: 296753
  • October 2015
  • Region: Belgium
  • 39 pages
  • Euromonitor International
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While bread with spreads has an important place in the diet of the average Belgian, the main driver of growth in 2015 was the offer of more natural products such as products with no added sugar with higher fruit content in jams and preserves and the substitution of sugar with honey when preparing food at home. As a result, spreads recorded positive growth in both current value and volume terms.

The Spreads in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spreads market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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SPREADS IN BELGIUM

October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spreads by Category: Volume 2010-2015
Table 2 Sales of Spreads by Category: Value 2010-2015
Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
Table 6 NBO Company Shares of Spreads: % Value 2011-2015
Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
Table 8 Distribution of Spreads by Format: % Value 2010-2015
Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020
Etn Franz Colruyt NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 1 Etn Franz Colruyt NV: Key Facts
Summary 2 Etn Franz Colruyt: Operational Indicators
Internet Strategy
Private Label
Summary 3 Etn Franz Colruyt: Private Label Portfolio
Competitive Positioning
Summary 4 Etn Franz Colruyt: Competitive Position 2014
Lotus Bakeries NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 5 Lotus Bakeries NV: Key Facts
Summary 6 Lotus Bakeries NV: Operational Indicators
Competitive Positioning
Summary 7 Lotus Bakeries NV: Competitive Position 2015
Mondelez Belgium Bvba in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 8 Mondelez Belgium BVBA: Key Facts
Summary 9 Mondelez Belgium BVBA: Operational Indicators
Competitive Positioning
Summary 10 Mondelez Belgium BVBA: Competitive Position 2015
Nestlé Belgilux SA in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 11 Nestlé Belgilux SA: Key Facts
Competitive Positioning
Summary 12 Nestlé Belgilux SA: Competitive Position 2015
Unilever Belgium NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 13 Unilever Belgium NV: Key Facts
Summary 14 Unilever Belgium NV: Operational Indicators
Competitive Positioning
Summary 15 Unilever Belgium NV: Competitive Position 2015
Executive Summary
Packaged Food Sales Continue To Grow, Despite Ongoing Macroeconomic Constraints
Consumers Remain Price Conscious, Boosting Private Label Sales
Consumers Accept the Principle of Health and Wellness, Although the Overweight Population Continues To Rise
Rising Demand for More Exotic Flavours
Modest Expectations for Packaged Food Over the Forecast Period
Key Trends and Developments
Slow Economic Growth Hampers the Progress of Packaged Food
Private Label Continues To Gain Ground in This Highly Fragmented Market
Premiumisation Trend Characterises the Marketplace in 2015
Rising Demand for Ethnic and More Exotic Flavours in Some But Not All Categories
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 16 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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