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China Newspaper Industry

  • ID: 297002
  • Report
  • April 2005
  • Region: China
  • 152 Pages
  • China Knowledge Press
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FEATURED COMPANIES

  • Beijing Daily Messenger
  • Beijing Youth Daily
  • Huashang News
  • Jinghua Times
  • NetEase.com, Inc
  • SOHU.COM Inc
  • MORE
China’s newspaper industry is one that is developing rapidly. In 2003, the number of newspaper titles reached 2,119. They are owned by 1,200 publishers and press groups across the country. The number of titles was nearly 11 times more than that in 1978, when China began its liberalization policy.

In 2003, China’s total advertising revenue amounted to RMB 107.9 billion (US$13.03 billion). Of this, Newspaper advertising revenue reached RMB 24.3 billion (US$2.94 billion), accounting for 22% of the total ad revenue. From 2000 to 2004, annual newspaper ad revenue growth was maintained at 21.5%. Ad revenue has become a major economic source for publishers. Both domestic and overseas investors have set their sights on taking a slice of this enormous pie.

As China transformed from a planned to a market economy, the newspaper industry gradually developed as well, moving towards market competition. A publisher’s survival now depends more on its own business operations than on governmental support. Dominant positions of government subscriptions have been taken over by individual subscriptions. Competition among publishers has become more intense as they seek to attract readers.

Due to strong competition among newspaper companies and the liberalization of China’s publishing industry, in line with WTO commitments, more news companies are consolidated into press groups. In 1996, the China publishing industry witnessed the emergence of the first press group - Guangzhou Daily Press Group. As of August, 2003, there were 41 press groups in the China publishing industry. The consolidation strengthened the competitiveness of these news companies.

This report details the development of China’s Newspaper Industry, dating from 1949 till today. Specifically, Chapter 5 provides an analysis of the current market situation in five regions – Guangzhou, Beijing, Shanghai, Chengdu and Xi’an. A study was done in each of these regions, looking at the emergence of the major news companies and formation of press groups.

Capital channels into China’s media had been prohibitive to foreign investors. In the past, non-State capital was not allowed to enter the media monopoly, which was then run by the State. In recent times, regulations have been relaxed, as foreign investors look set to play a greater role in the media market, particularly in areas like distribution, retailing and imports. However, the research points out that different classification of capital will bring about different entitlements. Also, the government still maintains strict control over the editorial sector.

Finally, this research discusses the new internet media and its impact on the newspaper industry. The analysis shows that the internet may not be a threat to traditional newsprint especially since it is still in its early stages of development. With this in mind, coupled with a greater involvement of foreign investors, China’s newspaper industry looks ready to house the media conglomerates of the world in future.
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FEATURED COMPANIES

  • Beijing Daily Messenger
  • Beijing Youth Daily
  • Huashang News
  • Jinghua Times
  • NetEase.com, Inc
  • SOHU.COM Inc
  • MORE
Executive Summary

Chapter One History of China’s Newspaper Development since Founding of P.R.C
1.1 First Attempt Towards a Market-Oriented Path (1949-1966)
1.2 The Strict Forbidden Stage of China’s Media Industry (1966-1976)
1.3 Second Attempt Towards a Market-Oriented Path (1977-now)

Chapter Two A Breakthrough in Financial Channels
2.1 Outside Capital Has Taken Various Channels to Permeate China’s Publishing Market
2.2 Cross Regional, Cross-Provincial Launch of New Titles
2.3 Listing of Beijing Youth Daily in Hong Kong Stock Exchange

Chapter Three Development of China’s Newspaper Advertisements
3.1 China’s Newspaper Ad Revenue
3.2 Rapid Development of Advertising Companies
3.3 China’s Ad-related Business Company Ownership Analysis
3.4 Industry Advertisement Expenditure Analysis

Chapter Four China’s Newspaper Titles and Print Copy Analysis
4.1 China’s Newspaper Titles
4.2 Distribution of Titles by frequency
4.3 China’s Newspaper Print
4.4 China’s Newspaper Average Print copy per Title
4.5 Summary

Chapter Five Regional Market Situation
5.1 Guangzhou
5.2 Beijing
5.3 Shanghai
5.4 Chengdu
5.5 Xi’an

Chapter Six China Press Group Development
6.1 Birth of China’s Press Group
6.2 Development of China’s Press Group

Chapter Seven A New Regulatory Environment
7.1 Foreign Investment in New Media Market
7.2 Government Policy Limitation on China News Media Company
7.3 New Provisions in the Schedule of Specific Commitments on Services
7.4 Advertising Regulations

Chapter Eight Development and Growth Potential of Internet Media
8.1 Internet - The New Media Rage
8.2 Internet Media not a threat to Traditional Newsprint
8.3 Rise of Chinese Internet Companies

Appendix
- Newspaper Reading Trends
- Reading Habits across Beijing, Shanghai and Guangzhou

Newspaper Advertising Rates

- Anhui
- Beijing
- Chongqing
- Fujian
- Gansu
- Guangdong
- Guangxi
- Guizhou
- Hainan
- Hebei
- Heilongjiang
- Henan
- Hubei
- Hunan
- Inner Mongolia
- Jiangsu
- Jilin
- Liaoning
- Ningxia
- Qinghai
- Shaanxi
- Shandong
- Shanghai
- Shanxi
- Sichuan
- Tianjin
- Xinjiang
- Xizang
- Yunnan
- Zhejiang

Directory of News Companies

- Anhui
- Beijing
- Chongqing
- Fujian
- Gansu
- Guangdong
- Guangxi
- Guizhou
- Hainan
- Hebei
- Heilongjiang
- Henan
- Hubei
- Hunan
- Inner Mongolia
- Jiangsu
- Jilin
- Liaoning
- Ningxia
- Qinghai
- Shaanxi
- Shandong
- Shanghai

Tables and Figures in this Report

Chapter One
Table 3.1 China’s Newspaper Ad Revenue (2000-2003)
Table 3.2 Composition of China’s Ad Revenue (2003)
Table 3.3 Development of Advertising Companies (2003)
Table 3.4 Ownership of Ad-related Business Companies in 2003 (by size)
Table 3.5 Ownership of Ad-related Business Companies in 2003 (by revenue)
Table 3.6 Top 12 Industries in Advertising Expenditure (2003)

Chapter Four
Table 4.1 China’s Newspaper Titles
Table 4.2 Classifi cation of China’s Newspaper Titles
Table 4.3 Distribution of China’s Newspaper Titles (by frequency)
Table 4.4 China’s Newspaper Print copy (billion copies)
Table 4.5 China’s Newspaper Print copy (%)
Table 4.6 Average Annual Print copy per Title (million copies)
Figure 4.1 China’s Newspaper Titles
Figure 4.2 Classifi cation of China’s Newspaper Titles
Figure 4.3 China’s Newspaper Print copy (billion copies)
Figure 4.4 China’s Newspaper Print copy (%)
Figure 4.5 Average Annual Print copy per Title (million copies)

Chapter Five
Table 5.1 Guangzhou Daily’s Page Expansion
Table 5.2 Guangzhou Daily’s Circulation (‘000 copies)
Table 5.3 Guangzhou Daily’s Ad Income (RMB Million)
Table 5.4 Beijing Youth Daily’s Pagination since 1981
Table 5.5 Beijing Youth Daily’s Circulation since 1981
Table 5.6 Beijing Youth Daily’s Ad Revenue since 1990
Table 5.7 Jingping Shopping Guide’s Ad Income
Table 5.8 Newspaper Market Share in Summer, 1998
Figure 5.1 Organizational chart of Guangzhou Daily Press Group
Figure 5.2 Breakdown of Total Income – Nanfang Daily Press Group 2002
Figure 5.3 Breakdown of Total Revenue – Yangchen Evening Press Group 2002
Figure 5.4 Breakdown of Total Income – Shenzhen Publishing Group 2002
Figure 5.5 Beijing Youth Daily’s Circulation since 1981
Figure 5.6 Beijing Youth Daily’s Ad Revenue since 1990
Table 5.7 Jingping Shopping Guide’s Ad Income
Table 5.8 Breakdown of Total Income –Beijing Evening News 2002
Table 5.9 Breakdown of Total Income –Jiefang Daily Press Group 2002
Table 5.10 Breakdown of Total revenue – Wenxin Group 2002

Chapter Eight
Table 8.1 Top 5 Most Popular Internet Gateway Portals
Table 8.2 Top 5 Most Popular Internet News Websites
Figure 8.1 China Online Ad Market
Figure 8.2 Total Revenue in 2004
Figure 8.3 Advertising Revenue in 2004
Figure 8.4 Non-advertising Revenue in 2004
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- Guangzhou Daily Press Group
- Nanfang Daily Press Group
- Yangchen Evening News Press Group
- Shenzhen Special Zone News and Shenzhen Business News
- Beijing Youth Daily
- Jingping Shopping Guide
- Beijing Evening News
- Beijing Morning Post News
- Beijing Daily Messenger
- Jinghua Times
- Jiefang Daily Press Group
- Whenui Xinmin Press Group (Wenxin Group)
- Youth Daily
- Huaxi Metropolitan News
- Chengdu Business News
- Chengdu Evening News
- Business Morning Post & Chu News
- Huashang News
- Xi’an Evening News
- Sanqin Metropolitan News
- SINA Corporation
- SOHU.COM Inc
- NetEase.com, Inc
- TOM Online Inc
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