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Viewing report
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System Integration and Professional Services in IPTV Networks
Multimedia Research Group, March 2005, Pages: 65
The architecture of IP TV systems is quite complex and includes a diverse set of network elements that must be brought together into a single operational network for the service to operate correctly. An IP TV network includes:
- Access Systems
- Video Headend Systems
- Video On Demand Servers
- Middleware
- Content Protection and Digital Rights Management Software
- The underlying transmission system
The complexity of these systems has created a market for IP TV System Integration and Professional services to insure that service provider deployments will be successful.
Each of these areas includes its own set of complications. They can be organized into natural groupings that reflect how these networks are integrated and installed:
- The Access Network – includes the DSL or fibre systems and includes the evaluation and grooming of the local loop plant.
- The Video Network – includes the Video Headend, the Video On Demand servers, the satellite and off the air capture systems, and the Content Protection and Digital Rights Systems.
- The Middleware and Backend Software – includes the customization and installation of the Middleware as well as the integration of it with the service provider’s legacy backend OSS/BSS software systems.
There are significant opportunities for service providers in all of these areas. Some companies are focusing on specific areas such as the access network, the video network, or the middleware. They may also provide full end-to-end System Integration services.
There are a variety of companies offering these integration services:
- Smaller manufactures and software suppliers are offering System Integration services for the particular segment of the network that they participate in or are considering doing so, in many cases. Examples of these companies are Tut Systems and Myrio that are discussed in Section 6.
- Smaller System Integration firms are performing IP TV System Integration services especially for the small telcos deploying IP TV in the U.S. today. Examples of these companies are Dascom and VantagePoint discussed in section 6.
- Large telecommunications manufacturers and Professional Services firms are offering full end-to-end. Examples of these companies are Alcatel, Lucent, Motorola, Nortel, Thales, and UTStarcom discussed in Section 6. Siemens is another example of a large telecommunications company offering IP TV System Integration Services.
There are significant Professional Services opportunities for many of the system companies participating in the IP TV market. Many of the smaller vendors need to move into this area to protect themselves from spending resources on solving problems that their systems did not cause. In addition, there are significant Professional Services revenue opportunities for those vendors that want to go after them.
The benefits to the service provider for bringing in an outside firm include:
- Minimizing the time to deploy the IP TV market.
- Insuring that both the schedule and the budget will be met.
Both of these benefits help the service provider to meet its business case by starting the revenue stream as soon as possible and by controlling costs.
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