Entertainment & Recreational Products, 2005 — Who Buys Entertainment & Recreation Products — What They Buy — Why They Buy

This new report,Entertainment and Recreational Products Report, 2005 Update,provides market size and growth statistics from 2000 to 2004, as well as overview of the retail market for 11 categories of entertainment products. For each product category, the report includes consumer purchase incidence, the stores where consumers shop for these goods, how much they spend, key demographics and purchase drivers for the category.

This report will put you on the forefront of the new leisure age with the latest research on consumers' entertainment and recreational product choices. This research study will help retailers and marketers to gain new insights into shoppers' desire for entertainment and recreation goods. Based upon quantitative survey of 1,000 U.S. households and their purchase of entertainment and recreational products, this study examines shopper behavior, motivation and psychology for entertainment.

Product categories examined in detail in the report include:

-Audio equipment and stereo systems;

-Books, magazines and newsletters;

-Computers and software for home use;

-Craft, sewing, knitting and needlework supplies;

-Musical instruments;

-Pet accessories;

-Photography equipment and supplies;

-Pre-recorded video, music, DVDs;

-Sporting goods, exercise equipment and supplies;

-Toys, games and dolls;

-TV's, radios, VCRs and DVD players.

Also included are psychographic profiles of five different segments of entertainment consumers and the eight key trends that are shaping the future market for these products. SHOW LESS READ MORE >

Chapter 1: Entertainment & Recreation Market Research Study:
Who Was Studied
Overview
Research Objectives
Chapter 2: About the Market for Entertainment & Recreation Products
Consumer Durable & Non-Durable Expenditures on Entertainment & Recreation Products
Audio Equipment and Stereo Systems — Industry Overview
Audio Equipment and Stereo Systems — Sales and Growth
-Figure: Personal Consumption of Entertainment Products 2000-proj. 2004
Audio Equipment and Stereo Systems — Industry Overview
Audio Equipment and Stereo Systems — Sales & Growth
-Figure: Audio Industry Snapshot, 2000-proj. 2004
Audio Equipment and Stereo Systems — Retailer Overview
-Figure: Electronic Stores Market Share Leaders, 2003 Sales
Books, Magazines & Newsletters ? Industry Overview
Books, Magazines & Newsletters — Sales & Growth
-Figure: Books, Magazines, Newspapers, Sheet Music Industry Snapshop, 2000-proj. 2004
Books, Magazines & Newsletters — Retail Overview
-Figure: Book Store Market Share Leaders, 2003 Sales
Computers and Software for Home Use : Industry Overview
Computers and Software for Home Use — Sales & Growth
-Figure: Computers and Software Industry Snapshot, 2000-proj. 2004
Computers & Software for Home Use — Retail Overview
-Figure: Computer Store Market Share Leaders, 2003 Sales
Craft, Sewing, Knitting and Needlework Supplies — Industry Overview
Crafts, Sewing, Knitting and Needlework Supplies — Sales & Growth
Crafts, Sewing, Knitting and Needlework Supplies — Retail Overview
-Figure: Craft Store Market Share Leaders, 2003 Sales
ENTERTAINMENT & RECREATIONAL PRODUCTS REPORT, 2005 UPDATE
Musical Instruments — Industry Overview
Musical Instruments — Sales & Growth
=Musical Instruments Industry Snapshot, 2000-proj. 2004
Musical Instruments — Retail Overview
Pet Accessories — Industry Overview
Pet Accessories — Sales & Growth
-Figure: Pet Accessories Industry Snapshot: Pet Food & Supplies; Pets & Pet Services;
Veterninarian Services, 2000-proj. 2004
Pet Accessories — Retail Overview.
-Figure: Pet Accessories Market Share Leaders, 2003 Sales.
Photography Equipment and Supplies — Industry Overview
Photography Equipment and Supplies — Sales & Growth
-Figure: Photography Equipment and Supplies Industry Snapshot, 2000-proj. 2004
Photography Equipment and Accessories — Retail Overview
Pre-Recorded Video, Music, DVD, etc. — Industry Overview
Pre-Recorded Video, Music, DVD, etc. — Sales & Growth.
-Figure: Pre-recorded Video, Music, DVD Industry Snapshot, 2000-proj. 2004
Pre-Recorded Video, Music, DVD, etc. — Retail Overview
-Figure: Pre-recorded Media Market Share Leaders, 2003 Sales
Sporting Goods, Exercise Equipment and Supplies — Industry Overview
Sporting Goods, Execise Equipment and Supplies — Sales & Growth
-Figure: Sporting Goods Industry Snapshot, 2002-proj. 2004
Sporting Goods, Exercise Equipment and Supplies — Retail Overview
- Sporting Goods Market Share Leaders, 2003 Sales
Toys, Games & Dolls — Industry Overview
Toys, Games & Dolls — Sales & Growth.
- Figure: Toy Industry Snapshot, 2000-proj. 2004
Toys, Games & Dolls — Retail Overview
- Figure: Toy Retail Market Share Leaders, 2003 Sales
ENTERTAINMENT & RECREATIONAL PRODUCTS REPORT, 2005 UPDATE
TV’s, Radios, VCRs, DVDs, etc. — Industry Overview
TV’s, Radios, VCRs, DVDs, etc. — Sales & Growth
- Figure: TV's and Video Equipment Industry Snapshot, 2000-proj. 2004
TV’s, Radios, VCRs, DVDs, etc. — Retailer Overview
Chapter 3: About What Entertainment & Recreation Products Consumers Buy…
What They Buy, Where They Buy It, How Much They Spend
Purchase Incidence of Entertainment Products
Product Purchase Incidence
- Figure: Entertainment Product Purchase Incidence, 2000-2003
Total Spending on All Entertainment Products
Where People Shop for Entertainment Products
- Figure: Where People Shop by Product: First and Second Choice
Total Spending by Entertainment Product Form
- Figure: Average Total Spending by Product
Trends in Spending on Entertainment Products
Attitudes about Entertainment Purchases
Chapter 4: About the Market for Specific Entertainment & Recreation Products
Purchase Drivers, Shopping Behaviors, Consumer Demographics
Audio Equipment & Stereo Systems — Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Audio Equipment & Stereo Systems
How Much People Spend Annually on Audio Equipment & Stereo Systems
Books, Magazines & Newsletters — Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Books, Magazines and Newsletters
How Much People Spend Annually on Books, Magazines & Newsletters
ENTERTAINMENT & RECREATIONAL PRODUCTS REPORT, 2005 UPDATE
Computers & Software for Home Use — Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Home Computers and Software
How Much People Spend Annually on Home Computers and Software
Crafts, Sewing, Knitting or Needlework Supplies —Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Crafting, Sewing, Kniting or Needlework Supplies.
How Much People Spend Annually on Crafting, Sewing, Knitting & Needlework Supplies
Musical Instruments — Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Musical Instruments
How Much People Spend Annually on Musical Instruments.
Pet Accessories — Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Pet Accessories
How Much People Spend Annually on Pet Accessories
Photography Equipment or Supplies ? Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Photographic Equipment and Supplies.
How Much People Spend Buying Photography Equipment and Supplies
ENTERTAINMENT & RECREATIONAL PRODUCTS REPORT, 2005 UPDATE
Pre-recorded Videos, DVDs, Music, etc. ? Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Pre-recorded Media
How Much People Spend Annually on Pre-recorded Entertainment Media
Sporting Goods, Exercise Equipment or Supplies ? Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for Sporting Goods and Exercise Equipment.
How Much People Spend Annually on Sporting Goods and Exercise Equipment
Toys, Games and Dolls — Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Where People Shop for Toys, Games and Dolls
How Much People Spend Annually on Toys, Games and Dolls
TVs, Radios, VCRs and DVDs? Consumer Shopping Detail
Purchase Drivers
Demographic Variables
Key Demographics
Where People Shop for TVs, Radios, VCRs, DVD Players.
How Much People Spend Annually on TVs, Radios, VCRs, DVD Players
Chapter 5: About the Different Types of Consumers that Buy Entertainment & Recreation
Five Types of Entertainment Buyers
Attitude Statements according to Different Consumer Segments
Entertainment Alex Just Wants to Have Fun
Entertainment Alex Demographic Distinctives
What Alex Buys
How Much Alex Spends on Entertainment Products
ENTERTAINMENT & RECREATIONAL PRODUCTS REPORT, 2005 UPDATE
Where Alex Shops for Entertainment Products
Alex’s Trends in Spending on Entertainment Products
Frugal Francine Entertains Herself Searching for Bargains
Frugal Francine Demographic Distinctives
What Francine Buys
How Much Francine Spends on Entertainment Products
Where Francine Shops for Entertainment Products
Francine’s Trends in Spending on Entertainment Products
Couch-Potato Carol Would Rather Watch
Couch-Potato Carol Demographic Distinctives
What Couch-Potato Carol Buys
How Much Carol Spends on Entertainment Products
Where Carol Shops for Entertainment Products.
Carol’s Trends in Spending on Entertainment Products.
Fantasy-Fulfillment Fred Lives in and through His Fantasies
Fantasy-Fulfillment Fred Demographic Distinctives
What Fred Buys
How Much Fred Spends on Entertainment Products
Where Fred Shops for Entertainment Products
Fred’s Trends in Spending on Entertainment Products
Bored Betty Desperately Needs Excitement in her Life
Bored Betty Demographic Distinctives
What Betty Buys
How Much Betty Spends on Entertainment Products.
Where Betty Shops for Entertainment Products
Betty Trends in Spending on Entertainment Products
Chapter 6: About Trends in Entertainment & Recreation Products.………………………
Overview of Key Trends Impacting Market for Entertainment Products
Trend #1 ?Spending on Leisure to Continue to Grow and Increase
Trend #2 ? Self-Actualization: The Work of Leisure
ENTERTAINMENT & RECREATIONAL PRODUCTS REPORT, 2005 UPDATE
Trend #3 ? Technology Revolution Will Bring New Entertainment Experiences Delivered in New
Ways
Trend #4 ? Consumers Will Continue to Demand New Tools, Equipment, Accessories that Will
Enhance their Entertainment Experiences
Trend #5 ? Polarization and Divergence in Consumer Market at the Luxury End and the Low-Price
Range
Trend #6 — Connecting Becomes Next Dominant Cultural Trend, as Age of Cocooning Ends
Trend #7 ? Latest Electronic Toys Are Favored by the Luxury Market and for the Affluents Brands
Are Important.
Trend #8 ? Entertainment and Recreation Products Are Shoppers’ Favorite Category of Gifts.
Appendix A: Methodology and Survey Questionnaire.135
Research Methodology
Survey Questionnaire

Americans have an unquenchable appetite for entertainment and recreation. In 2004 Americans spent over $700 billion on recreational products and services, a 6.8 percent increase over expenditures in 2003. That makes the business of entertainment and recreation among the fastest growing consumer sectors in the economy. All together Americans spend more on entertainment and recreation than the entire GNP of Canada.

As our culture becomes more affluent, more and more of consumers' discretionary spending will be directed toward satisfying consumers' desire to be entertained. Futurist Graham Molitor predicts that by the year 2015 a new age of leisure will dawn when more than half of the nation's GNP will be generated from the entertainment product and leisure industries.

Given the significance that consumers place on buying entertainment and recreation products,
a consumer research study was conducted about the market for entertainment and recreational products. For the purpose of this study, it does not examine spending on entertainment services, such as tickets or admissions.

The purpose of the research study is as follows:
-To conduct a national survey of Americans to discover what entertainment and
recreation products they buy;
-To benchmark their spending on entertainment products and services and track
spending trends;
-To understand the influences on their entertainment and recreation purchasing, what
they look for in what they buy, and how they shop;
-To discover why they buy entertainment and recreation products, what are the key
motivators and drivers for consumption across 11 entertainment and recreation
product categories;
-Finally, the findings will give insights, understandings and discoveries about the
entertainment and recreation market to develop actionable marketing and branding
recommendations for companies and retailers targeting this market.