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MVNO Marketing Effectiveness
Global Advertising Strategies, April 2005, Pages: 36
This report 'MVNO Marketing Effectiveness' provides marketing strategy and tactics based conclusions for mobile virtual network operators for the next six months.
Findings
From this report you will see that over the next six months, the primary objective for MVNOs will be to formulate long-term ambitions with regard to transitioning to facilities-based operations and to decide whether to concentrate on customer acquisition to achieve critical mass or focus on organic growth. According to the study, wireless carriers must also decide whether to attract more MVNOs to their networks or to compete against them in niche market segments. It is thought it will be critical for these decisions to be made now as clear lines will be drawn by the end of 2005 and MVNO-carrier partnerships will be 'locked-up' in the next 18 months.
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