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MVNOs in Emerging Markets: Developing the Business Case for the MVNO Model
Pyramid Research, Inc, April 2005, Pages: 42
The MVNO business model has gained in popularity over the past few years. Across the world, companies are using the MVNO model as a Trojan horse to penetrate the lucrative mobile sector. Meanwhile, emerging markets have remained relatively immune to the MVNO hoopla. We expect that to change as countries like India, Nigeria, Russia – each in their own unique way – offer tremendous opportunities to potential MVNOs. This report focuses on making the case for or against MVNOs in emerging markets, including an analysis of MVNO attractiveness in such environments. Included are hypothetical business cases for MVNO launches in India, Nigeria and Russia.
The MVNO business model has taken off in developed markets. The US has more than 40 existing and planned MVNOs and service providers; Europe has more than 100, but emerging markets have remained largely immune to the MVNO hype. This new report analyzes the potential of the MVNO business model in emerging markets and how it must be adapted to fit the demanding needs of developing countries.
'MVNOs in Emerging Markets' identifies the strategies necessary for success, discusses complicated wholesale agreements, lays down the framework for emerging market MVNO and highlights the sweet spots and fools gold markets worldwide. Included are suitability analysis for the Middle East, as well as business case and sensitivity analysis for hypothetical MVNO launches in Nigeria and India.
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