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Comprehensive Study of Children's Goods Market 2005
Yano Research Institute Ltd., Feb 2005, Pages: 396
Target Field: Goods and services for children
Research Target:Manufacturers/suppliers, service providers and questionnaire survey (addressed to mothers)
Research Contents:
1. Overview
A. Trend of child related market
1) Transition of market size of child related business
2) Strategies in product planning for children's goods
3) Strategies of leading companies of related areas
B.Market environment surrounding children (demographic and behavioral analysis)
1) Transition of child polulation
2) Trend of consumer spending for child related purposes
3) Changes in children's life style
2. Trend by field of market
A. Entertainment, amusement, and leisure goods
Toys, TV games, Books/ picture books/ journals, Videos and DVDs, Sports goods, Movies, Amusement parks, Theme parks, Computer game amusement center
B. Educational services and goods
Private cramming schools, Private kindergartens, Special education for gifted infant, Private junior high shools, Culture or enrichment lessons for children, Correspondance education for infant/school children, Study-aid books, Stationeries, Learning desks and chairs, School bags
C. Foods
Dried milk, Baby foods, Confectioneries and desserts
D. Clothings and other personal goods
Baby/Child clothings, School uniforms, Eyeglasses and contact lenses, Cosmetics for children
E. Goods for daily use and other products
Diapers, Baby buggies, Baby beds/ bed clothings, Child-car safety seat, Bicycles/ Tricycles for children
F. Services for children
Nursery care center/ Baby sitting, Photo studio, Sports lessons/ Athletic clubs, Rental service, Recycle business of child goods, Portable phones
3. Questionnaire survey for toddlers' mothers
A. Outline of survey
B. Survey results
(Questions include: Information source for child-care/child raising, kindergartens, culture and enrichment lessons, sports lessons, language lessons, purchase of toys, games owned, Chrismas gifts, ideas for child related goods and services of wish, etc.
4. Data of companies in child related market
A. Company directory of child related business
Toy manufactures/ distributors/ retailers, amusement companies, educational service/goods companies, aparrel manufactures/ retailers, baby goods/child related service companies, character goods companies, etc.
B. Popularity rankings of child related goods or services
This report is only available in Japanese.
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